Why ONDC?

On first thought, why do we need an open, decentralized, and interoperable commerce network? Current e-commerce works just fine, right?

Not really. As buyers, we only see a fraction of all the options available. Consequently, local sellers with genuine products of quality are cut off because today’s models are not economical. ONDC seeks to reimagine the core of commerce as a voluntary, transaction-driven, and open network instead of an ad-driven, closed silos of exchange. 

Our presentation below gives you a clear overview of why ONDC is the innovation we need to take India’s e-commerce into its next stage of growth and evolution.