Namma Yatri: Revolutionizing the $4 billion digital mobility market one auto ride at a time

Namma Yatri is a ride-hailing platform on ONDC that is changing the way people book auto rides in Bengaluru and Mysuru. Unlike other ride-hailing apps, Namma Yatri does not take any commission from drivers (however, they are planning to collect INR 25/daily for unlimited rides soon), meaning that riders pay less and drivers earn more.

Namma Yatri was first launched as a seller app for auto drivers in 2022 and as a buyer app for consumers, later the same year. In less than a year it has quickly become popular with over 80k auto drivers and 1.5 million commuters who have used it to complete over 5.5 million rides in less than a year of its launch. It has also helped generate over 10 million USD in earnings for auto drivers.

It is an early but promising case study of how network effects can proliferate through protocols & build a business with a potential of $10 Million+ ARR in <1 year.

To know more about Namma Yatri, visit the website here.